Direct Navigation domains are domain names that are wholly descriptive of the products or services that the underlying website supplies. Savvy players such as B and Q with their diy.com, British Gas with their gas.co.uk and Lloyds TSB insurance with their insurance-co-uk have for many years reaped enormous rewards by owning THE prime generic domain names that define their respective industries.

 

These domains are wthout question the most cost effective way to drive targeted and focussed traffic to any website.

 

This website has been compiled as a not for profit resource by several Nominet accredited domain registrars and we are constantly adding to and improving this site as this fast develeping genre contiues to gain increasing momentum.