Credibility.

Owning a strong generic .com name in your field gives you instant credibility. Many of the world’s largest companies already own some of the best generic domain names in their field.

 

These companies are amongst the leaders or are, in fact, the leaders in their fields.

 

Traffic.

Owning good generic .com or .co.uk domain names that are relevant to your business will usually attract type in traffic. Whilst some businesses have changed their company name to a generic domain name, a more common use is to have the generic domain name traffic redirected to your main site.

 

'Type-in' traffic (or direct navigation traffic) will occur naturally with good .com or .co.uk generic domain names. Usually you will not know how much 'type-in' traffic a domain name will get until you own it and measure it. This free traffic is in addition to traffic from Search Engines and other links.

 

Investment.

The values of generic domain names have been steadily increasing over the last 8 years as the importance of these assets becomes ever more realised.

 

Business Growth.

Some companies that have adopted a generic domain name as their company name have benefited from a much faster rate of growth than alternatives.

 

As well as the traffic benefits, the mere fact of owning a strong generic name can open doors to opportunities. This benefit comes with the respect that owning a quality generic domain will give you.